PPC ROI Calculator for Contractors
Estimate Your Google Ads Return on Investment
Maximize your advertising budget with our free calculator designed specifically for contractors in Vancouver WA, Portland OR, and Clark County
Understanding PPC ROI for Contractors
Make data-driven decisions for your contracting business's digital advertising
Pay-Per-Click (PPC) advertising through platforms like Google Ads is one of the most effective ways for contractors to generate qualified leads in Vancouver WA, Portland OR, and throughout Clark County. However, without understanding your return on investment (ROI), it's difficult to know if your campaigns are truly profitable.
Our PPC ROI Calculator helps contractors estimate the potential return on their advertising investment by analyzing key metrics like cost per click, conversion rates, and average project values specific to the contracting industry in the Pacific Northwest.
Contractor PPC ROI Calculator
Enter your metrics below to calculate your estimated Google Ads ROI
Your monthly Google Ads budget for contractor services
Average CPC for contractor keywords in Vancouver/Portland is $7-$12
Percentage of visitors who become leads (industry avg: 8-12%)
Percentage of leads you convert to customers (industry avg: 20-35%)
Your average project value from Google Ads leads
Your average profit margin percentage on projects
Your PPC ROI Results
Monthly Clicks
176
Monthly Leads
18
Monthly Customers
5
Monthly Revenue
$25,000
Monthly Profit
$8,750
Cost Per Acquisition (CPA)
$300
Return on Ad Spend (ROAS)
16.7x
Return on Investment (ROI)
483%
5 Tips to Improve Your PPC ROI
Expert strategies to maximize your Google Ads performance for contracting services
Target Local Service Areas
Narrow your geographic targeting to specific neighborhoods in Vancouver WA and Portland OR where your contracting services are most in demand. Use location bid adjustments to increase bids in high-value areas like Felida, Fisher's Landing, and North Shore Camas.
Use Specific Contractor Keywords
Focus on high-intent, specific keywords like "bathroom remodeling contractor Vancouver WA" or "kitchen renovation Camas" rather than generic terms like "contractor." This improves quality score, lowers cost per click, and attracts more qualified leads.
Create Optimized Landing Pages
Develop dedicated landing pages for each contracting service (roofing, kitchen remodeling, etc.) with clear calls-to-action and contact forms. Include local project examples from Vancouver, Portland, and surrounding communities to build trust.
Implement Lead Tracking
Set up proper conversion tracking to measure phone calls, form submissions, and other lead actions. Use call tracking numbers specific to your Google Ads campaigns to accurately measure lead quality and source.
Adjust Bid Strategy
Use enhanced CPC or target ROAS bidding strategies after collecting sufficient conversion data. Schedule ads to run during high-performance hours when local homeowners in Vancouver and Portland are most likely to search for contracting services.
Contractor PPC ROI FAQs
Common questions about PPC advertising ROI for contractors
What is a good ROI for contractor PPC campaigns?
For contractors in the Vancouver WA and Portland OR markets, a good ROI for PPC campaigns typically ranges from 300-500%. However, this can vary based on your specific contracting service, competition level, and season. Higher-value services like full home remodels tend to generate higher ROI than smaller services, despite potentially higher cost-per-click rates.
Our Vancouver contractor clients typically see ROIs of 350-450% for their Google Ads campaigns after proper optimization.
How accurate is this PPC ROI calculator?
This calculator provides an estimate based on the inputs you provide and industry averages for the Vancouver WA and Portland OR contracting market. Actual results may vary based on factors such as ad quality, landing page experience, competition, seasonality, and specific service offerings.
For a more precise ROI calculation tailored to your specific contracting business, we recommend scheduling a free consultation with our team to analyze your historical data and market position.
What's the difference between ROI and ROAS?
Return on Investment (ROI) measures the profitability of your advertising investment by comparing the net profit generated to your total ad spend. It's expressed as a percentage.
Return on Ad Spend (ROAS) measures the gross revenue generated for every dollar spent on advertising. It's expressed as a ratio or multiplier (e.g., 5x means $5 in revenue for every $1 spent).
For contractors, ROI is typically the more valuable metric as it accounts for your profit margins, giving you a clearer picture of actual profitability.
How long does it take to see ROI from Google Ads?
For contractors in Vancouver WA and Portland OR, seeing significant ROI from Google Ads typically takes 2-3 months. The first month usually involves campaign setup, testing, and initial optimization. By months 2-3, with proper management, you should begin seeing consistent lead generation and ROI.
However, some of our local contractor clients begin seeing positive returns within the first few weeks, particularly for high-demand services and during peak seasons (spring and summer in the Pacific Northwest).
How does PPC compare to other marketing channels for contractors?
For contractors in the Vancouver WA and Portland OR markets, PPC typically provides faster results than SEO or social media marketing, making it excellent for generating immediate leads. While SEO has a better long-term ROI, it takes 6-12 months to see significant results.
Our most successful contractor clients in Clark County use an integrated approach: PPC for immediate lead generation, SEO for long-term organic growth, and Local Service Ads for Google Guaranteed placement at the top of search results.
In our experience, PPC ROI is typically 2-3x higher for contractors in specific high-value niches (kitchen remodeling, bathroom renovation, etc.) compared to general contractor services.
Ready to Maximize Your PPC ROI?
Schedule a free consultation to discuss your custom Google Ads strategy for Vancouver WA, Portland OR, and Clark County
Our Vancouver WA-based digital marketing experts specialize in PPC management for contractors.